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The new strategic brand management : advanced insights and strategic thinking /
By: Kapferer, Jean-Noël.
Publisher: London : Kogan Page, 2012Edition: 5th ed.Description: 492 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749465155 (br); 9780749465155:; 0749465158 (br).Subject(s): Brand name products -- Management
| Branding (Marketing) | Strategic planningDDC classification: 658.8343 Summary: Used on professional and academic courses worldwide, Kapferer's guide to brand management is supported by an array of international case studies, offering practical guidance and revealing new thinking in the field.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8343 KAP (Browse shelf(Opens below)) | 1 | Available | 0092603 |
Total holds: 0
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Includes bibliography and index.
Used on professional and academic courses worldwide, Kapferer's guide to brand management is supported by an array of international case studies, offering practical guidance and revealing new thinking in the field.