Persuasive copywriting : using psychology to influence, engage and sell /
By: Maslen, Andy [author.].
Publisher: London ; Philadelphia : Kogan Page Limited, 2015Description: xxv, 226 pages : illustrations ; 24 cm.Content type: text $2 rdacontent | text | still image Media type: unmediated $2 rdamedia | unmediated Carrier type: volume $2 rdacarrier | volumeISBN: 9780749473990; 9780749473990:; 0749473991.Subject(s): Advertising copy
| Persuasion (Psychology)DDC classification: 659.132 Summary: Human beings make decisions based on emotional grounds and then rationalise them; this book focuses on copywriting from this practical psychological perspective. It investigates both the relationship between selling and storytelling and the market-tested techniques that get people to connect with the copy and be persuaded to go along with the writer's suggestion.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 659.132 MAS (Browse shelf(Opens below)) | 1 | Available | 0092605 |
Includes bibliographical references and index.
Human beings make decisions based on emotional grounds and then rationalise them; this book focuses on copywriting from this practical psychological perspective. It investigates both the relationship between selling and storytelling and the market-tested techniques that get people to connect with the copy and be persuaded to go along with the writer's suggestion.