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Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising /
By: Rowles, Daniel.
Publisher: London ; Philadelphia : Kogan Page, 2014Description: xii, 266 p. : illustrations ; 24 cm.Content type: | text | still image Media type: | | unmediated Carrier type: volumeISBN: 9780749469382 (paperback); 9780749469382:; 0749469382 (paperback).Subject(s): Internet marketing
| Internet advertising | Mobile commerce | Cell phone systems | Mobile communication systemsDDC classification: 658.872 Summary: Starting with a review of the technology itself - both hardware and software - this book explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.872 ROW (Browse shelf(Opens below)) | 1 | Available | 0092550 |
Total holds: 0
Starting with a review of the technology itself - both hardware and software - this book explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy.