Questionnaire design : how to plan, structure and write survey material for effective market research /
By: Brace, Ian.
Series: Market research in practice series: Publisher: London : Kogan Page Limited, 2013Edition: Third edition.Description: vii, 288 pages : illustrations ; 24 cm.Content type: text $2 rdacontent | text | still image Media type: unmediated $2 rdamedia | unmediated Carrier type: volume $2 rdacarrier | volumeISBN: 9780749467791 (pbk.); 9780749467791:; 0749467797 (pbk.).Subject(s): Market surveys -- Methodology | Marketing research -- Methodology | Questionnaires -- Methodology | Questionnaires -- DesignDDC classification: 658.83Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.83 BRA (Browse shelf(Opens below)) | 1 | Available | 0092573 |
Includes bibliographical references (pages 276-281) and index.
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question -- Data types -- Rating scales -- Behavioural questions -- Attitude and image measurement -- Writing the questionnaire -- Laying out the questionnaire -- Online questionnaires -- Engaging the respondent online -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.