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Questionnaire design : how to plan, structure and write survey material for effective market research /

By: Brace, Ian, 1949-.
Series: Market research in practice series: Publisher: London : Kogan Page Limited, 2013Edition: Third edition.Description: vii, 288 pages : illustrations ; 24 cm.Content type: text $2 rdacontent | text | still image Media type: unmediated $2 rdamedia | unmediated Carrier type: volume $2 rdacarrier | volumeISBN: 9780749467791 (pbk.); 9780749467791:; 0749467797 (pbk.).Subject(s): Market surveys -- Methodology | Marketing research -- Methodology | Questionnaires -- Methodology | Questionnaires -- DesignDDC classification: 658.83
Contents:
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question -- Data types -- Rating scales -- Behavioural questions -- Attitude and image measurement -- Writing the questionnaire -- Laying out the questionnaire -- Online questionnaires -- Engaging the respondent online -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
Summary: Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.83 BRA (Browse shelf(Opens below)) 1 Available 0092573
Total holds: 0

Includes bibliographical references (pages 276-281) and index.

Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question -- Data types -- Rating scales -- Behavioural questions -- Attitude and image measurement -- Writing the questionnaire -- Laying out the questionnaire -- Online questionnaires -- Engaging the respondent online -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.

Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

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