ATU Sligo /ATU St Angela's

go

Amazon cover image
Image from Amazon.com

Market research in practice : how to get greater insight from your market /

By: Hague, Paul N.
Contributor(s): Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-.
Series: Market research in practice series: Publisher: London : Kogan Page, 2013Edition: 2nd edition.Description: xiii, 257 pages : illustrations ; 24 cm.Content type: text $2 rdacontent | text | still image Media type: unmediated $2 rdamedia | unmediated Carrier type: volume $2 rdacarrier | volumeISBN: 9780749468644 (pbk.); 9780749468644:; 0749468645 (pbk.).Subject(s): Marketing researchDDC classification: 658.83
Contents:
Preface -- Introduction -- Uses of market research -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation and ethnography -- Sampling and statistics -- Questionnaire design -- Self-completion questionnaires -- Face-to-face interviewing -- Telephone interviewing -- Online surveys -- Data analysis -- Reporting -- International market research -- Research trends.
Summary: This practical guide to the basics of market research takes a step-by-step approach. It describes and explains the various tools and techniques available to market researchers and through clear, concise advice and real-life case studies, the basics of market research are made straightforward and accessible.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library 658.83 HAG (Browse shelf(Opens below)) Available 0092567
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.83 HAG (Browse shelf(Opens below)) 1 Available M028221
Total holds: 0

Includes bibliographical references (pages 234-249) and index.

Preface -- Introduction -- Uses of market research -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation and ethnography -- Sampling and statistics -- Questionnaire design -- Self-completion questionnaires -- Face-to-face interviewing -- Telephone interviewing -- Online surveys -- Data analysis -- Reporting -- International market research -- Research trends.

This practical guide to the basics of market research takes a step-by-step approach. It describes and explains the various tools and techniques available to market researchers and through clear, concise advice and real-life case studies, the basics of market research are made straightforward and accessible.

Share