The experience economy /
By: Pine, B. Joseph, II.
Contributor(s): Gilmore, James H.
Publisher: Boston, Mass. : Harvard Business Review Press, 2011Edition: Updated ed.Description: xxvii, 361 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781422161975 (alk. paper); 9781422161975:; 1422161978 (alk. paper).Subject(s): Marketing
| Product management | Consumer satisfaction | Customer services -- Diversification in industry | Diversification in industry | Customer servicesDDC classification: 658.8 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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| 658.8 PET Marketing management : knowledge and skills / | 658.8 PIN The experience economy / | 658.8 PIN The experience economy / | 658.8 PIN The experience economy / | 658.8 PIN The experience economy / | 658.8 RUS Service marketing / | 658.8 SHA Marketing payback : is your marketing profitable? / |
Includes bibliographical references and index.
Preview to the updated edition : beyond goods and services -- Preview : step right up. 1 : welcome to the experience economy. 2 : setting the stage. 3 : the show must go on. 4 : get your act together. 5 : experiencing less sacrifice -- Intermission : a refreshing experience. 6 : work is theatre. 7 : performing to form. 8 : now act your part. 9 : the customer is the product. 10 : finding your role in the world -- Encore : exit, stage right -- Notes -- Index -- Credits -- About the authors.
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience.