Research methods for business : a skill-building approach /
By: Sekaran, Uma.
Contributor(s): Bougie, Roger.
Publisher: Chichester, West Sussex, UK : Wiley, 2013Edition: 6th edition.Description: xxi, 423 p. : ill. (some coloured) ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 111994225X (pbk.); 9781119942252:; 9781119942252 (pbk.); 1118527860 (ebk.); 9781118527863 (ebk.); 1118527747 (ebk.); 9781118527740 (ebk.); 1118527852 (ebk.); 9781118527856 (ebk.).Subject(s): Business -- Research -- MethodologyDDC classification: 650.072Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 650.072 SEK (Browse shelf(Opens below)) | 1 | Available | 0092388 |
Includes bibliographical references and index.
About the authors -- Preface -- Acknowledgements -- 1 : introduction to resaerch -- 2 : the sceientific approach and alternative appraoches to investigation -- 3 : the braos problem area and defining the problem statement -- 4 : the critical literature review -- 5 : theoretical framework and hypothesis development -- 6 : elements of resarch design -- 7 : data collection methods : introduction and interviews -- 8 : data collection methods : observation -- 9 : data collection methods : questionnaires -- 10 : experimental design -- 11 : measurement of variables : operational definition -- 12 : measurement : scaling, reliability, validity -- 13 : sampling -- 14 : quantitative data analysis -- 15 : quantitative data analysis : hypothesis testing -- 16 : qualitative data analysis -- 17 : the research report -- A final note to students -- Statistical tables -- Glossary -- Bibliography -- Index.
This text offers a framework for conducting research in a scientific manner for all areas of business. Students learn how to develop practical knowledge and skills to understand and carry out research projects.