The startup owner's manual. Vol. 1 /
By: Blank, Steven G. (Steven Gary).
Contributor(s): Dorf, Bob.
Publisher: Pescadero, Calif. : K&S Ranch, Inc., 2012Description: xxix, 571 p. : ill. ; 27 cm.ISBN: 9780984999309 (v. 1); 0984999302 (v. 1).Subject(s): Small business enterprises | New business enterprises![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.11 BLA (Browse shelf(Opens below)) | 1 | Lost Checked out | 18/02/2019 | 0063725 |
Includes index.
Introduction : A repeatable path ; Why a second decade? ; The four steps : a new path -- Getting started : The path to disaster : a startup is not a small version of a big company -- The path to the epiphany : the customer development model -- The customer development manifesto -- Step one : Customer discovery : An introduction to customer discovery -- Customer discovery, phase one : State your business model hypotheses -- Customer discovery, phase two : "Get out of the building" to test the problem : "Do people care?" -- Customer discovery, phase three : "Get out of the building" and test the product solution -- Customer discovery, phase four : Verify the business model and pivot or proceed -- Step two : Customer validation : Introduction to costumer validation -- Customer validation, phase one : "Get ready to sell" -- Customer validation, phase two : "Get out of the building and sell!" -- Customer validation, phase three : Develop product and company positioning -- Customer validation, phase four : The toughest question of all : pivot or proceed? -- The startup owner's manual "site" map -- Appendix A. Customer development checklists -- Appendix B. Glossary -- Appendix C. How to build a web startup: a simple overview.