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New food product development : from concept to marketplace /

By: Fuller, Gordon W.
Publisher: Boca Raton : Taylor & Francis, 2011Edition: 3rd ed.Description: xix, 487 p. : ill. ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781439818640(hardback :alk. paper); 9781439818640:; 1439818649(hardback :alk. paper).Subject(s): Food -- Marketing -- New products | Food -- Marketing | Food industry and trade -- Technological innovations -- Product management | Food -- Research | New products -- Marketing | Product management | Food industry and trade -- Technological innovationsDDC classification: 664.00688
Contents:
Preface -- Acknowledgements -- Author -- 1 : what is new food product development? -- 2 : the new product development team : company organization and its influence on new product development -- 3 : what are the sources for new product ideas? -- 4 : strategy and the strategists -- 5 : the tacticians : their influence in product development -- 6 : the legal department : protecting the company, it's name, goodwill, and image -- 7 : quality control : protecting the consumer, the product, and the company -- 8 : going to market : success or failure? -- 9 : why farm out new product development? -- 10 : new food product development in the food service industry -- 11 : product development in the food additive and food ingredient industries -- 12 : dancing but uncertain of the music -- References -- Index.
Summary: Incorporating the latest technologies & advances in a cohesive review of all aspects of new food product development, this updated edition includes expanded discussion of the unique problems of product development for the food service industry.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 664.00688 FUL (Browse shelf(Opens below)) 1 Available 0063838
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 664.00688 FUL (Browse shelf(Opens below)) 1 Available 0063840
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 664.00688 FUL (Browse shelf(Opens below)) 2 Available 0063839
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 664.00688 FUL (Browse shelf(Opens below)) 2 Available 0063837
Standard Loan Standard Loan ATU St Angela's McKeown Library Main Lending Collection 664.00685 FUL (Browse shelf(Opens below)) Available T37451
Standard Loan Standard Loan ATU St Angela's McKeown Library Main Lending Collection 664.00685 FUL (Browse shelf(Opens below)) Available T37452
Standard Loan Standard Loan ATU St Angela's McKeown Library Main Lending Collection 664.00685 FUL (Browse shelf(Opens below)) Available T37453
Standard Loan Standard Loan ATU St Angela's McKeown Library Main Lending Collection 664.00685 FUL (Browse shelf(Opens below)) Available T39100
Total holds: 0

Includes bibliographical references and index.

Preface -- Acknowledgements -- Author -- 1 : what is new food product development? -- 2 : the new product development team : company organization and its influence on new product development -- 3 : what are the sources for new product ideas? -- 4 : strategy and the strategists -- 5 : the tacticians : their influence in product development -- 6 : the legal department : protecting the company, it's name, goodwill, and image -- 7 : quality control : protecting the consumer, the product, and the company -- 8 : going to market : success or failure? -- 9 : why farm out new product development? -- 10 : new food product development in the food service industry -- 11 : product development in the food additive and food ingredient industries -- 12 : dancing but uncertain of the music -- References -- Index.

Incorporating the latest technologies & advances in a cohesive review of all aspects of new food product development, this updated edition includes expanded discussion of the unique problems of product development for the food service industry.

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