Brand mascots : and other marketing animals /
Contributor(s): Brown, Stephen | Ponsonby-McCabe, Sharon.
Publisher: London : New York : Routledge, Taylor & Francis Group, 2014Description: xx, 299 pages : illustrations ; 25 cm.Content type: text $2 rdacontent | text | still image Media type: unmediated $2 rdamedia | unmediated Carrier type: volume $2 rdacarrier | volumeISBN: 9780415826761 (hardback); 9780415826761:; 0415826764 (hardback).Subject(s): Anthropomorphism | Advertising characters | Marketing
| Advertising campaignsDDC classification: 658.827 Summary: Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots' standing, both in an academic sense and from a managerial perspective.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.827 BRO (Browse shelf(Opens below)) | 1 | Available | 0063754 | ||
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Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.827 BRO (Browse shelf(Opens below)) | 1 | Available | 0063753 |
Includes bibliographical references (pages 285-287) and index.
Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots' standing, both in an academic sense and from a managerial perspective.