Marketing and designing the tourist experience /
By: Frochot, Isabelle.
Contributor(s): Batat, Wided.
Publisher: Oxford : Goodfellow Publishers Limited, 2013Description: viii, 218 p. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781908999467; 9781908999467:; 1908999462.Subject(s): Tourism -- Management
| Tourism -- MarketingDDC classification: 338.4791068 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 338.4791068 FRO (Browse shelf(Opens below)) | 1 | Available | 0064110 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 338.4791068 FRO (Browse shelf(Opens below)) | 1 | Available | 0064111 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 338.4791068 FRO (Browse shelf(Opens below)) | 1 | Available | 0063932 |
Includes bibliographical references and index.
Introduction -- 1 : a postmodern and cultural approach to understanding the new tourist/consumer -- 2 : the experiential approach -- 3 : understanding the quality of the experience -- 4 : co-construction in tourism service delivery -- 5 : the complexity of satisfaction measurement -- 6 : the service experiencescape -- 7 : the influence of images in shaping the consumer experience -- 8 : authenticity and commodification -- 9 : using locals as ambassadors : how to create a true experience -- 10 : alternative methodologies for studying the tourism experience -- Conclusion -- References -- Index.
The topic of 'experience' is becoming central to full understanding of consumer behaviour. This book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.