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Researching hospitality and tourism /

By: Brotherton, Bob.
Publisher: Los Angeles, California : SAGE, 2015Edition: 2nd edition.Description: xix, 311 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781446287545; 9781446287545:; 1446287548; 9781446287552; 1446287556.Subject(s): Tourism -- Research -- Methodology | Hospitality industry -- Research -- MethodologyDDC classification: 338.4791072
Contents:
List of figures and tables -- About the author -- Preface -- About the companion website -- 1 : the nature and relevance of research -- 2 : research philosophies and schools of thought -- 3 : developing the research proposal and plan -- 4 : sourcing and reviewing the literature -- 5 : developing the conceptual framework -- 6 : choosing the empirical research design -- 7 : collecting the empirical data -- 8 : sampling -- 9 : analysing quantitative data -- 10 : analysing qualitative data -- 11 : writing up the reesarch project -- Index.
Summary: Jargon-free, incisive and relevant, this book offers an uncluttered guide to key concepts and essential research techniques. It is grounded in a real world approach that concentrates upon the issues that students will encounter in their studies and work experience.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.4791072 BRO (Browse shelf(Opens below)) 1 Available 0063995
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.4791072 BRO (Browse shelf(Opens below)) 2 Available 0063997
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.4791072 BRO (Browse shelf(Opens below)) 3 Available 0063996
Total holds: 0

Includes bibliographical references and index.

List of figures and tables -- About the author -- Preface -- About the companion website -- 1 : the nature and relevance of research -- 2 : research philosophies and schools of thought -- 3 : developing the research proposal and plan -- 4 : sourcing and reviewing the literature -- 5 : developing the conceptual framework -- 6 : choosing the empirical research design -- 7 : collecting the empirical data -- 8 : sampling -- 9 : analysing quantitative data -- 10 : analysing qualitative data -- 11 : writing up the reesarch project -- Index.

Jargon-free, incisive and relevant, this book offers an uncluttered guide to key concepts and essential research techniques. It is grounded in a real world approach that concentrates upon the issues that students will encounter in their studies and work experience.

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