Researching hospitality and tourism /
By: Brotherton, Bob.
Publisher: Los Angeles, California : SAGE, 2015Edition: 2nd edition.Description: xix, 311 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781446287545; 9781446287545:; 1446287548; 9781446287552; 1446287556.Subject(s): Tourism -- Research -- Methodology | Hospitality industry -- Research -- MethodologyDDC classification: 338.4791072Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 338.4791072 BRO (Browse shelf(Opens below)) | 1 | Available | 0063995 | ||
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ATU Sligo Yeats Library Main Lending Collection | 338.4791072 BRO (Browse shelf(Opens below)) | 2 | Available | 0063997 | ||
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ATU Sligo Yeats Library Main Lending Collection | 338.4791072 BRO (Browse shelf(Opens below)) | 3 | Available | 0063996 |
Includes bibliographical references and index.
List of figures and tables -- About the author -- Preface -- About the companion website -- 1 : the nature and relevance of research -- 2 : research philosophies and schools of thought -- 3 : developing the research proposal and plan -- 4 : sourcing and reviewing the literature -- 5 : developing the conceptual framework -- 6 : choosing the empirical research design -- 7 : collecting the empirical data -- 8 : sampling -- 9 : analysing quantitative data -- 10 : analysing qualitative data -- 11 : writing up the reesarch project -- Index.
Jargon-free, incisive and relevant, this book offers an uncluttered guide to key concepts and essential research techniques. It is grounded in a real world approach that concentrates upon the issues that students will encounter in their studies and work experience.