Destination marketing : essentials /
By: Pike, Steven
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Publisher: Abingdon, Oxon, England : Routledge, 2016Edition: Second edition.Description: xxi, 344 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138912908 (pbk); 9781138912915 (hbk).Subject(s): Tourism -- Marketing | Place marketingDDC classification: 338.4791 | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 332.10688 PAC (Browse shelf(Opens below)) | Available | Donation. | M030339 | |||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 338.4791 PIK (Browse shelf(Opens below)) | 1 | Lost Checked out | 20/08/2019 | 0064120 |
Includes bibliographical references and index.
List of figures -- List of tables -- List of case studies -- List of 'in practice' boxes -- List of research snapshots -- Preface -- Acknowledgements -- 1 : the study of destination marketing -- 2 : the destination marketing organisation (DMO) and destination competitiveness -- 3 : the role of government in destination competitiveness - 4 : the dewstination marketing organisation (DMO) and social media -- 5 : governance of destination marketing organisations (DMOs) -- 6 : the destination marketing organisation (DMO), meetings and evemts -- 7 : the destination marketing organisation (DMO), disasters, crises and dark tourism -- 8 : destination marketing dtartegy development -- 9 : destination branding -- 10 : destination image -- 11 : destination brand positioning -- 12 : destination consumer-marketing communications -- 13 : the destination marketing organisation (DMO), publiic relations (PR) and publicity -- 14 : destination marketing organisations (DMOs) and the travel trade --\\\g15 : destination marketing organisation (DMO) performance measurement -- Index.
'Destination Marketing' provides a clear framework for designing, implementing and monitoring a competitive strategy based on integrated marketing communications.