Includes bibliographic references and index.

Biographies of contributors -- Introduction : the rationale and need for this book / Marianna Sigala and David Leslie -- Part one : heritage and cultural tourism and products -- Heritage and cultural tourism : a marketing-focused approach / Evangelos Christou -- The marketing of Australian cultural tourist attractions : a case study from Sydney / Ian McDonnell and Christine Burton -- Culture as a component of the hospitality product / Wil Munsters and Daniela Freund de Klumbis -- Cultural tourism packages : the role of smart cards in the Alps / Harald Pechlaner and Dagmar Abfalter -- Part two : operations and facoilities management -- Operational management of cultural and heritage sites / Harry Coccossis -- Cultural yourism attractions and environmental performance / David Leslie -- Cultural tourists in a cultural capital : Helsinki / Arvo Peltonen -- Cultural tourism in South Africa : a case study of cultural villages from a developing country persepective / Dimitri Tassiopoulos and Nancy Nunstu -- Part three : environmental management and sustainability -- Sustainability and environmental management / David Leslie -- Effective community involvement in the development and sustainability of cultural tourism : an exploration in the case of New Lanark / David Leslie -- Managing Stonehenge : the tourism impact and the impact of tourism / Ian Baxter and Christopher Chippindale -- Templo Mayor : evolution and rediscovery. Sustaining Mexico's ancient cultural heritage / Adriana E. Estrada-González -- Part four : new media and technologies -- New media and technologies : trends and management issues for cultural tourism / Marianna Sigala -- In search of post-modern online authencitiy : assessing the quality of learning experiences at eternalegypyt.org / Marianna Sigala -- Intelligent information interactions for cultural tourism destinations / Stavros Christodoulakis, Fotis Kazasis, George Aestis and Nektarios Moumoutzis -- Destination information, marketing and management systems and sustianable heritage tourism development / Dorothea Papathanasiou-Zuhrt and Odysseas Sakellaridis -- Conclusion : the future of the past : visions and trends for cultural tourism scetor / Marianna Sigala and David Leslie -- Index.

'International Cultural Tourism' provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include an evaluation of the use and transformational impact of global media; new ICT in the management and marketing of cultural tourism attractions and resources; the changing nature of the global cultural tourism marketplace; and consumer behaviour, profiles and motivations of cultural tourists.