Handbook on ethics and marketing /
Contributor(s): Nill, Alexander.
Publisher: Cheltenham : Edward Elgar, 2015Description: xii, 448 pages : illustrations ; 26 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781781003428; 9781781003428:; 1781003424.Subject(s): Business ethics
| Marketing -- Moral and ethical aspectsDDC classification: 174.4 Summary: Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this handbook analyses key issues in order to advance our understanding and provide an overview of the state of the art in this vital field. Nationally and internationally recognised contributors cover the most important, timely developments in marketing ethics as well as trends and ideas for a future research agenda. Topics such as consumer ethics, morality in marketing and corporate social responsibility are covered with breadth and depth to paint a current and comprehensive picture of the field today.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 174.4 NIL (Browse shelf(Opens below)) | 1 | Lost Checked out | 20/08/2019 | 0064282 |
Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this handbook analyses key issues in order to advance our understanding and provide an overview of the state of the art in this vital field. Nationally and internationally recognised contributors cover the most important, timely developments in marketing ethics as well as trends and ideas for a future research agenda. Topics such as consumer ethics, morality in marketing and corporate social responsibility are covered with breadth and depth to paint a current and comprehensive picture of the field today.