Business-to-business marketing /
By: Brennan, Ross.
Contributor(s): Canning, Louise | McDowell, Raymond.
Series: Advanced marketing series (Los Angeles, Calif.): Publisher: Los Angeles ; London : SAGE, 2007Description: xix, 359 pages ; 25 cm.Content type: text | text Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781412919692; 9781412919692:; 141291969X; 1412919703; 9781412919708.Subject(s): Industrial marketing | Industrial marketing -- Case studiesDDC classification: 658.804Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.804 BRE (Browse shelf(Opens below)) | 1 | Available | M026893 |
Includes bibliographical references and index.
Introduction to Business-to-Business Markets and Marketing -- Organizational Buying Behaviour -- Inter-Firm Relationships and Networks -- Business-to-Business Marketing Strategy -- Researching Business-to-Business Markets -- Segmenting Business-to-Business Markets -- Impersonal Marketing Communications -- Personal Selling and Sales Management -- Managing the Relationship Portfolio -- Managing the Product Portfolio -- Managing Distribution Channels -- Price Setting in Business-to-Business Markets.
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.