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Principles of international marketing /

By: Czinkota, Michael R.
Contributor(s): Ronkainen, Ilkka A.
Publisher: Australia : South-Western, Cengage Learning, 2010Edition: 9th ed., int. ed.Description: xxviii, 693, [24] pages : illustrations (some color) ; 28 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 1439041377; 9781439041376:; 9781439041376.Subject(s): Export marketing | MarketingDDC classification: 658.84
Contents:
Pt. 1. The international marketing environment: The global marketing imperative -- The economic environment -- Trade policy and institutions -- The cultural environment -- The legal and political environment -- Cases 1: China: forging a global reputation -- The catfish dispute -- IKEA -- Car financing in China -- Should Dubai take over U.S. ports? -- Closing the MG Rover plants: the aftereffects -- pt. 2. International market entry and development: Strategic planning -- Marketing organization, implementation, and control -- Research -- Market entry and expansion -- Cases 2: Starting an import/export business -- Water from Iceland -- Damar International -- pt. 3. Export marketing mix: Product adaptation -- Export pricing -- Marketing communication -- Distribution management -- Cases 3: Honeyland Manuka honey from New Zealand: an international new venture -- Davila-Bond and the Latin American sweater market -- Dr. Eris: cosmetics from Poland -- Imaginarium -- Joemarin Oy -- pt. 4. The global marketing mix: Global product management and branding -- Global services -- Global logistics and materials management -- Global pricing -- Global promotional strategies -- International marketing and the future -- Cases 4: Polar-adidas -- LPP-Reserved: growth of a fashion retailer in Central and Eastern Europe -- International marketing and the NBA -- Blood free diamonds -- Nova Scotia -- The F-18 Hornet offset -- Video cases: pt. 1. Equal Exchange strives for equality through fair trade -- Lonely Planet provides guidance to global explorers -- pt. 2. Green Mountain Coffee Roasters -- Doc Martens makes strides around the world -- pt. 3. Goya helps Latinos maintain mealtime traditions -- Global marketing at Evo -- pt. 4. Whirlpool and the global appliance industry -- ESPN's worldwide reach -- BP: beyond petroleum.
Summary: 'Principles of International Marketing' is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations.Continues: International marketing.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.84 CZI (Browse shelf(Opens below)) 1 Available M026900
Total holds: 0

Includes bibliographical references and indexes.

Pt. 1. The international marketing environment: The global marketing imperative -- The economic environment -- Trade policy and institutions -- The cultural environment -- The legal and political environment -- Cases 1: China: forging a global reputation -- The catfish dispute -- IKEA -- Car financing in China -- Should Dubai take over U.S. ports? -- Closing the MG Rover plants: the aftereffects -- pt. 2. International market entry and development: Strategic planning -- Marketing organization, implementation, and control -- Research -- Market entry and expansion -- Cases 2: Starting an import/export business -- Water from Iceland -- Damar International -- pt. 3. Export marketing mix: Product adaptation -- Export pricing -- Marketing communication -- Distribution management -- Cases 3: Honeyland Manuka honey from New Zealand: an international new venture -- Davila-Bond and the Latin American sweater market -- Dr. Eris: cosmetics from Poland -- Imaginarium -- Joemarin Oy -- pt. 4. The global marketing mix: Global product management and branding -- Global services -- Global logistics and materials management -- Global pricing -- Global promotional strategies -- International marketing and the future -- Cases 4: Polar-adidas -- LPP-Reserved: growth of a fashion retailer in Central and Eastern Europe -- International marketing and the NBA -- Blood free diamonds -- Nova Scotia -- The F-18 Hornet offset -- Video cases: pt. 1. Equal Exchange strives for equality through fair trade -- Lonely Planet provides guidance to global explorers -- pt. 2. Green Mountain Coffee Roasters -- Doc Martens makes strides around the world -- pt. 3. Goya helps Latinos maintain mealtime traditions -- Global marketing at Evo -- pt. 4. Whirlpool and the global appliance industry -- ESPN's worldwide reach -- BP: beyond petroleum.

'Principles of International Marketing' is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations.

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