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Do you want to keep your customers forever? /
By: Pine, B. Joseph II.
Contributor(s): Peppers, Don | Rogers, Martha.
Series: Publisher: Boston, Massachusetts : Harvard Business Press, 2009Description: v, 85 pages ; 17 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781422140277 (pbk.); 9781422140277:; 142214027X (pbk.).Subject(s): Customer equity | Customer loyalty | Customer services
DDC classification: 658.812 | PIN Summary: Give your customers what they want by turning your company into both a mass customizer and a one-to-one personal marketer. This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a 'learning relationship'.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.812 PIN (Browse shelf(Opens below)) | 1 | Available | 0064614 |
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Give your customers what they want by turning your company into both a mass customizer and a one-to-one personal marketer. This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a 'learning relationship'.
"Originally published in Harvard business review in March 1995"--Title page verso.