Marketing of tourism experiences /
Contributor(s): Scott, Noel | Laws, Eric | Boksberger, Philipp.
Publisher: Abingdon, Oxon, England : Routledge, 2010Description: vi, 277 p. : illustrations ; 25 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780415641227 (pbk.); 9780415641227:; 0415641225 (pbk.); 9780415567589; 0415567580.Subject(s): Tourism -- Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 338.47910688 SCO (Browse shelf(Opens below)) | 1 | Available | 0064405 | ||
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ATU Sligo Yeats Library Main Lending Collection | 338.47910688 SCO (Browse shelf(Opens below)) | 1 | Available | 0064406 | ||
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ATU Sligo Yeats Library Main Lending Collection | 338.47910688 SCO (Browse shelf(Opens below)) | 1 | Available | 0064404 |
Includes bibliographic referecnes and index.
Introduction : the marketing of hospitality and leisure experiences / Noel Scott, Eric Laws and Phillip Boksberger -- Conceptualizing experience : a tourist based appraoch / Serena Volo -- Urban tourism precincts and the experience of place / Tony Griffin and Bruce Hayllar -- Reading the landscape : the development of a typology of literary trails that incorporate an experiential design perspective / Nicola MacLeod, Deborah Hayes and Alix Slater -- The consumption of the museum service experiences : benefits and value of museum experiences / Jennifer Kim Lian Chab -- Retail and service encounters : the inter-cultural tourist experience / Katherine B. Hartman, Tracy Meyer and Lisa L. Scribner -- Student travel experiences : memories and dreams / Michael Morgan and Feifei Xu -- The staging of experiences in wine tourism / Brigit Pikkemaat, Mike Peters, Philip Boksberger and MAnuela Secco -- Marketing the leisure experience to baby boomers and older tourists / Ian Patterson and Shane Pegg -- Effect of experience on cognition, affect and satisfaction : the case of the Japanese visitors to Macau / Yi Chen, Xinran Lehto and Soojin Choi -- Quality tourism expereinces : reviwes, reflections, research agendas / Gayle Jennings, Young-Sook Lee, Amanda Ayling, Brooke Lunny, Carl Cater and Cluadia Ollenburg -- Agenda for co-creation tourism experience research / Esther Binkhorst and Teun Den Dekker -- Cultural experience tourist motives dimensionality : a cross-cultural study / Pandor L. Kay -- Index.
This text examines the marketing of experience-based tourism from a theoretical and practical perspective. It collates the work of leading tourism academics to provide an authoritative statement of the state of the art.