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Marketing communications : a European perspective /
By: Pelsmacker, Patrick de [author.]
.
Contributor(s): Geuens, Maggie [author.] | Bergh, Joeri van den [author.].
Publisher: Harlow, England : Pearson, 2013Edition: Fifth edition.Description: xxi, 615 pages : illustrations ; 27 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9780273773221; 9780273773221:; 0273773224.Subject(s): Communication in marketing -- Europe | MarketingDDC classification: 658.802 Summary: Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.802 PEL (Browse shelf(Opens below)) | 1 | Available | 0064411 |
Total holds: 0
Includes bibliographical references and index.
Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.