Marketing communications : offline and online integration, engagement and analytics /
By: Smith, P. R. (Paul Russell) [author.].
Contributor(s): Zook, Ze [author.].
Publisher: London ; Philadelphia : KoganPage, 2016Edition: Sixth edition.Description: xxii, 578 pages : color illustrations ; 25 cm.Content type: text $2 rdacontent | text | still image Media type: unmediated $2 rdamedia | unmediated Carrier type: volume $2 rdacarrier | volumeISBN: 9780749473402; 9780749473402:; 0749473401.Subject(s): Electronic commerce
| Communication in marketing | MarketingDDC classification: 658.802 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.802 SMI (Browse shelf(Opens below)) | 1 | Available | 0065094 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.802 SMI (Browse shelf(Opens below)) | 1 | Lost Checked out | 28/10/2016 | 0064408 | |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.802 SMI (Browse shelf(Opens below)) | 2 | Available | 0065093 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.802 SMI (Browse shelf(Opens below)) | 3 | Available | 0065092 |
Includes bibliographical references and index.
New marketing communications -- Branding -- Customer relationship management -- Buyer behaviour -- Communication theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- Inernational marketing communications -- The marketing communications plan -- The changing communications enviornment -- Selling, social selling, sales management and key account management -- Advertising -- Publicity and public relations -- Sponsorship -- Sales promotions, gaming and content marketing -- Direct mail (including e-mail) -- Exhibitions, conferences and events -- Merchandising and point of sale -- Packaging -- Owned media: websites and social media.
This new edition takes the reader through everything they need to know about the changing face of marketing. It covers the changing pattern of media consumption and the strengths and weaknesses of new advertising.