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Strategic management : concepts and cases : a competitive advantage approach /

By: David, Fred R.
Contributor(s): David, Forest R.
Publisher: Harlow, Essex, England : Pearson, 2015Edition: 15th edition.Description: 682 p. : illustrations, maps, figures (all coloured) ; 28 cm.Content type: text | still image | cartographic image Media type: unmediated Carrier type: volumeISBN: 1292016892 (paperback); 9781292016894:; 9781292016894.Subject(s): Strategic planning | Business planning | Strategic planning -- Case studiesDDC classification: 658.4012
Contents:
Preface -- Acknowledgements -- About the authors -- Strategic management essentials -- The cohesion case : Adidas Group -- Outside-USA strategic planning -- Ethics/social responsibility/sustainability -- Types of strategies -- Vision and mission analaysis -- The internal audit -- The external audit -- Strategy generation and selection -- Strategy implementation -- Strategy execution -- Strategy execution -- Strategy monitoring -- Appendix 1 : guidelines for case analysis -- Glossary -- Name index -- Subject index.
Summary: For undergraduate and graduate courses in strategy. In today's economy, gaining and sustaining a competitive advantage is harder than ever. This title captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.4012 DAV (Browse shelf(Opens below)) 1 Available 0064486
Total holds: 0

Includes bibliographic references and index.

Preface -- Acknowledgements -- About the authors -- Strategic management essentials -- The cohesion case : Adidas Group -- Outside-USA strategic planning -- Ethics/social responsibility/sustainability -- Types of strategies -- Vision and mission analaysis -- The internal audit -- The external audit -- Strategy generation and selection -- Strategy implementation -- Strategy execution -- Strategy execution -- Strategy monitoring -- Appendix 1 : guidelines for case analysis -- Glossary -- Name index -- Subject index.

For undergraduate and graduate courses in strategy. In today's economy, gaining and sustaining a competitive advantage is harder than ever. This title captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

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