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Mobile commerce: how it contrasts, challenges and enhances electronic commerce /
By: Swilley, Esther.
Series: Publisher: New York ; Business Expert Press, 2016Description: xiii, 71 p. ; 23 cm.ISBN: 9781606498446; 1606498444.Subject(s): Mobile commerce
| Electronic commerceDDC classification: 658.872
Contents:
Abstract -- Acknowledgements -- Introduction -- What is digital commerce? -- Constrating e-commerce and m-commerce -- What connects the target? -- Touchpoints -- Challenges to digital commerce -- Enhancing digital commerce -- Conclusion -- References -- Index.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.872 SWI (Browse shelf(Opens below)) | 1 | Available | 0064861 |
Total holds: 0
Includes bibliographic references (pages 63-68) and index.
Abstract -- Acknowledgements -- Introduction -- What is digital commerce? -- Constrating e-commerce and m-commerce -- What connects the target? -- Touchpoints -- Challenges to digital commerce -- Enhancing digital commerce -- Conclusion -- References -- Index.