Marketing : an introduction /
By: Armstrong, Gary (Gary M.) [author.]
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Contributor(s): Kotler, Philip [author.].
Publisher: Harlow, England : Pearson Education Limited, 2015Edition: Twelfth edition, global edition.Description: 672 pages : colour illustrations ; 28 cm.Content type: text | still image | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781292016788; 9781292016788:; 1292016787.Subject(s): Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
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ATU Sligo Yeats Library Main Lending Collection | 658.8 ARM (Browse shelf(Opens below)) | 1 | Available | 0064564 |
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658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : an introduction / | 658.8 ART Predictive marketing : easy ways every marketer can use customer analytics and big data / |
Includes bibliographical references and indexes.