Sport, beer, and gender : promotional culture and contemporary social life /
Contributor(s): Wenner, Lawrence A | Jackson, Steven J.
Series: Popular culture & everyday life: v. 17.Publisher: New York : Peter Lang, 2009Description: xii, 317 p. ; 26 cm.Content type: text | text Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781433100765 (pbk.); 9781433100765; 1433100762 (pbk.); 9781433104886 (hbk.); 1433104881 (hbk.).Subject(s): Advertising | Business ethics | Sports -- Marketing | Beer -- Marketing | Sports spectators -- Alcohol use | Gender identity | MasculinityDDC classification: 306.483081Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 306.483081 WEN (Browse shelf(Opens below)) | 1 | Available | 0064748 |
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306.483 SUG Power games : a critical sociology of sport / | 306.483 THR Immersion : marathon swimming, embodiment and identity / | 306.483 WOO Social issues in sport / | 306.483081 WEN Sport, beer, and gender : promotional culture and contemporary social life / | 306.483094 MAN Making European masculinities: sport, Europe, gender / | 306.483094 MAN Sport in Europe : politics, class, gender / | 306.483094 MAN Sport in Europe : politics, class, gender / |
Includes bibliographical references and index.
Sport, beer, and gender in promotional culture : on the dynamics of a holy trinity / Lawrence A. Wenner and Steven J. Jackson -- Domesticating the brew : gender and sport in postwar magazine advertising for beer / James R. Walker, Nelson Hathcock, and Robert V. Bellamy -- Beer sponsors football : what could go wrong? / John Horne and Garry Whannel -- Youth, sports, and the culture of beer drinking : global alcohol sponsorship of sports and cultural events in Latin America / Shannon Jette ... [et al.] -- (Michael) Power, gendered subjectivities, and filmic representations : brand strategy and Guinness' 'Critical assignment' in Africa / John Amis, Ronald L. Mower, and Michael L. Silk -- Brewing consumption : sports dirt, mythic masculinity, and the ethos of beer commercials / Lawrence A. Wenner -- On the lite side? : Miller Lite's men of the square table, man laws, and the making of masculinity / Lindsey J. Meân -- Lads, larrikins and mates : hegemonic masculinities in Australian beer advertisements / Jim McKay, Michael Emmison, and Janine Mikosza -- Producing and consuming masculinity : New Zealand's (Speight's) "southern man" / Steven J. Jackson, Sarah Gee, and Jay Scherer -- Lubrication and domination : beer, sport, masculinity, and the Australian gender order / David Rowe and Callum Gilmour -- The "grog squad" : an ethnography of beer consumption at Australian rules football / Catherine Palmer -- "I laughed until I hurt" : negative humor in Super Bowl ads / Margaret Carlisle Duncan and Alan Aycock -- Promotion and prevention of drinking in U.S. college sports / Charles Atkin and Walter Gantz -- Consuming sport, consuming beer : sport fans, scene, and everyday life / Garry Crawford.