Foundations of strategy /
By: Grant, Robert M.
Contributor(s): Jordan, Judith [author.].
Publisher: Chichester, West Sussex, United Kingdom : Wiley, 2015Edition: 2nd edition.Description: xii, 379 pages : illustrations, graphs, charts (coloured) ; 25 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781118914700 paperback; 9781118914700:; 1118914708 paperback.Subject(s): Strategic planning | Industrial management -- Technological innovationsDDC classification: 658.4012Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.4012 GRA (Browse shelf(Opens below)) | 1 | Available | 0064453 |
Includes bibliographical references and index.
Preface to 2nd edition -- Preface to 1st edition -- Online teaching and learning resources -- Case list -- The concept of strategy -- Industry analysis -- Resources and capabilities -- The nature and sources of competitive advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Corporate strategy -- Global strategies and the multinational corporation -- Realizing strategy -- Current trends in strategic management -- Glossary -- Index.
'Foundations of Strategy' is a concise text aimed at both undergraduate and Masters students. Written in an accessible style with the needs of these students in mind, the latest edition has a clear, comprehensive approach, underlined by sound theoretical depth. The content has been fully revised and updated to reflect recent developments in the business environment and strategy research.