Includes bibliographical references and indexes.

Part one: Health behavior, the foundations. The scope of health behavior -- Theory, research, and practice in health behavior -- Ecological models of health behavior -- Part two: Models of individual health behavior. Introduction to health behavior theories that focus on individuals -- The health belief model -- Theory of reasoned action, theory of planned behavior, and the integrated behavioral model -- The transtheoretical model and stages of change -- Part three: models of interpersonal health behavior. Introduction to models of interpersonal influences on health behavior -- How individuals, environments, and health behaviors interact -- Social support and health -- Social networks and health behavior -- Stress, coping, and health behavior -- Interpersonal communication in health and illness -- Part four: Community and group models of health behavior change. Introduction to community and group models of health behavior change -- Improving health through community engagement, community organization, and community building -- Implementation, dissemination, and diffusion of public health interventions -- Communication and health behavior in a changing media environment -- Part five: Using theory in research and practice. Introduction to using theory in research and practice -- Planning models for theory-based health promotion interventions -- Behavioral economics and health -- Social marketing.

"Health Behavior: Theory, Research, and Practice, Fifth Edition, is a thorough introduction to the practice of health education and health promotion, covering the theories, applications, and research of most use to public health students and practitioners. Through four editions, with more than 100,000 copies sold, this book has become the gold-standard textbook for health behavior courses. This essential resource includes the most current information on theory, research, and practice at individual, interpersonal, and community and group levels, with substantial new content on current and emerging theories of health communication, social marketing and e-health, culturally diverse communities, health promotion, the impact of stress, the importance of networks and community, social marketing, and evaluation. New contents include an update to the selection of theories, both established and emerging; e-health and social media as integrated into health communication; global health as an application of health behavior theory; culture and health disparities; more guidance on how to select suitable theories for specific problems/issues. In addition to a selection of basic ancillary materials, the editors offer a dedicated website with student-written "theory in action" examples; expanded bibliographies; exemplar measures of theoretical constructs; and relevant links"--

This textbook provides a thorough introduction to understanding and changing health behaviour, core tenets of the public health role. This fifth edition has been updated to reflect the most recent changes in the public health field with a focus on health behaviour, including coverage of the intersection of health and community, culture, and communication, with detailed explanations of both established and emerging theories.