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Marketing for hospitality and tourism /
By: Kotler, Philip [author.].
Contributor(s): Bowen, John (John T.) [author.]
| Makens, James C [author.] | Baloglu, Seyhmus [author.].
Publisher: Harlow, Essex : Pearson Education Limited, 2017Edition: Seventh edition, global edition.Description: 680 pages : col. illustrations, plates ; 28 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781292156156; 9781292156156:; 1292156155.Subject(s): Hospitality industry -- Marketing | Hospitality industry | Tourism -- Marketing | Tourism | MarketingDDC classification: 338.47910688 | KOT Summary: This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 338.47910688 KOT (Browse shelf(Opens below)) | 1 | Available | 0065213 |
Total holds: 0
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| 338.47910688 HOL Marketing for tourism / | 338.47910688 HOL Marketing for tourism / | 338.47910688 HUD Tourism and hospitality marketing : a global perspective / | 338.47910688 KOT Marketing for hospitality and tourism / | 338.47910688 MCC Marketing communications in tourism and hospitality : concepts, strategies and cases / | 338.47910688 MCC Marketing communications in tourism and hospitality : concepts, strategies and cases / | 338.47910688 MCC Marketing communications in tourism and hospitality : concepts, strategies and cases / |
Includes bibliographical references and index.
This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.