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Principles and practice of marketing /
By: Jobber, David [author.].
Contributor(s): Ellis-Chadwick, Fiona [author.].
Publisher: Maidenhead : McGraw-Hill Higher Education, 2016Edition: 8th edition.Description: xxx, 813 pages : illustrations ; 27 cm.Content type: text | still image | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9780077174149 (pbk.); 9780077174149:; 0077174143 (pbk.).Subject(s): Marketing | Marketing -- Europe -- Case studiesDDC classification: 658.8 JOB Summary: This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 JOB (Browse shelf(Opens below)) | 1 | Available | 0065267 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 JOB (Browse shelf(Opens below)) | 2 | Available | 0065268 |
Total holds: 0
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| 658.8 JEA Global marketing strategies / | 658.8 JEA Global marketing strategies / | 658.8 JOB Principles and practice of marketing / | 658.8 JOB Principles and practice of marketing / | 658.8 JOB Principles and practice of marketing / | 658.8 JUD Selling science : how to use business skills to win support for scientific research / | 658.8 KOT Marketing : an introduction / |
Includes bibliographical references and index.
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.