ATU Sligo /ATU St Angela's

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Developing a toolkit to create iconic brand status in the Irish market / by Series: Master of Science in Marketing, 2017 | M. Sc. in Marketing, 2017 | Master of Science in Marketing, 2017 | M. Sc. in Marketing, 2017
Publication details: 2017
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017
Availability: Items available for reference: ATU Sligo Yeats Library: Not for Loan (1).

An investigation into the development of brand communities in the convenience good sector / by Series: Master of Science in Marketing, 2012 | M. Sc. in Marketing, 2012 | Master of Science in Marketing, 2012 | M. Sc. in Marketing, 2012
Publication details: 2012
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2012
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

An exploratory study into the luxury services SME sector : the impact of brand equity on performance during an economic uncertainty / by Series: Master of Science in Marketing, 2009 | M. Sc. in Marketing, 2009 | Master of Science in Marketing, 2009 | M. Sc. in Marketing, 2009
Publication details: 2009
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2009
Availability: Items available for reference: ATU Sligo Yeats Library: Not for loan (1).

The impact of celebrity endorsement on the purchasing behaviour of women between the ages of 18 and 60 in the West of Ireland / by Series: Master of Science in Marketing, 2009 | M. Sc. in Marketing, 2009 | Master of Science in Marketing, 2009 | M. Sc. in Marketing, 2009
Publication details: 2009
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2009
Availability: Not available: ATU Sligo Yeats Library: Lost (1).

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