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In the acquisition of niche ethical brands by established corporate brands, what is the impact, if any, on consumer perceptions of the newly acquired brand and ethical consumerism? / by Series: M. Sc. in Marketing, 2014 | Master of Science in Marketing, 2014 | M. Sc. in Marketing, 2014 | Master of Science in Marketing, 2014
Publication details: 2014
Dissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2014
Availability: Items available for reference: ATU Sligo Yeats Library: Not for Loan (1).
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Consumer culture and modernity / by
Publication details: Cambridge, UK : Cambridge, MA : Polity Press ; Blackwell Publishers, 1997
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 306.309 SLA.
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