Marketing ethics : an international perspective /
By: Schlegelmilch, Bodo B.
Series: Advanced marketing series.Publisher: London ; Boston : International Thomson Business Press, 1998, (2001)Description: x, 468 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 186152191X (pbk.); 9781861521910:; 9781861521910 (pbk.).Subject(s): Business ethics | Marketing -- Moral and ethical aspects | Marketing -- Moral and ethical aspects -- Cross-cultural studies | Business ethics -- Cross-cultural studiesDDC classification: 174.4Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 174.4 SCH (Browse shelf(Opens below)) | 1 | Available | 0091582 |
Includes bibliographical references and index.
pt. I. Fundamentals of marketing ethics -- pt. II. Ethics in international marketing practice : cases -- pt. III. Readings in international marketing ethics -- pt. IV. Business ethics resources.
Marketing Ethics examines the mainstream thories of marketing ethics, placing them in an international context. Throughout the text, country-specific differences are highlighted, with particular attention paid to variations in business ethics.