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Winning by design : technology, product design, and international competitiveness /
Contributor(s): Walsh, Vivien
.
Publisher: Oxford, UK ; Cambridge, Mass., USA : Blackwell Business, 1992Description: xiv, 274 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0631164375 (acidfree paper); 9780631164371:; 0631185119 (pbk. : acid-free paper).Subject(s): Design, Industrial -- Management | Technological innovations -- Management | New products -- Management | Goods DesignDDC classification: 658.5752 Summary: The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies, this book describes and analyzes from a new perspective how good product design contributes to competitiveness and profitability.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.5752 (Browse shelf(Opens below)) | 1 | Available | 0030716 |
Total holds: 0
Includes bibliographical references (p. [247]-261) and index.
The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies, this book describes and analyzes from a new perspective how good product design contributes to competitiveness and profitability.