Advertising : principles & practice /
By: Wells, William
.
Contributor(s): Burnett, John | Moriarty, Sandra E. (Sandra Ernst).
Publisher: London : Prentice-Hall International, c1998Edition: 4th ed. / International ed.Description: xxi, 731 p. : ill. (some col.), ports. (some col.) ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0137833660; 9780137833665:.Subject(s): AdvertisingDDC classification: 659.1 Summary: This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 659.1 (Browse shelf(Opens below)) | 1 | Available | 0036721 |
Previous ed.: 1995.
Includes bibliographical references and index.
This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
International ed.