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Public relations research : an international perspective /

Contributor(s): Moss, Danny, 1954- | MacManus, Toby | Verčič, Dejan.
Publisher: London ; Boston : International Thomson Business Press, 1997Edition: 1st ed.Description: xvii, 315 p. : ill. ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0415109957; 9780415109956:.Subject(s): Public relations -- Research | Public relations -- Research -- Congresses | Public relations -- Research -- Cross-cultural studies | Relacoes publicas. $2 larpcalDDC classification: 659.2
Contents:
A situational theory of publics : conceptual history, recent challenges and new research / James E. Grunig -- Requisite variety in public relations research / Larissa A. Grunig -- Public relations and reality : a contribution to a theory of public relations / Gunter Bentele -- Community public relations in Germany - East and West : state-of-the-art and development / Barbara Baerns, Anja Kutscher-Klink -- Towards a typology of MA and PhD theses projects in public relations / Benno Signitzer -- Public relations or simply product publicity? An exploration of the role of public relations in the UK retail sector / Danny Moss, Gary Warnaby, Louise Thame -- Business and organizational consequences of the moral role of the public relations practitioner / Jon White -- A comparative analysis of public relations in Austria and the United Kingdom / Toby MacManus -- Towards a metaphorical theory of public relations / Henrik Rebel -- Legitimacy and strategy of different companies : a perspective of external and internal public relations / Inger Jensen -- Communication : magical mystery or scientific concept? Professional views of public relations practitioners in the Netherlands / Betteke van Ruler -- Towards fourth wave public relations : a case study / Dejan Verčič.
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Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 659.2 (Browse shelf(Opens below)) 1 Available 0035290
Total holds: 0

A selection of the papers presented at the first International Public Relations Symposium, Bled, Slovenia, July 1994--Pref.

Includes bibliographical references (p. [282]-306) and index.

A situational theory of publics : conceptual history, recent challenges and new research / James E. Grunig -- Requisite variety in public relations research / Larissa A. Grunig -- Public relations and reality : a contribution to a theory of public relations / Gunter Bentele -- Community public relations in Germany - East and West : state-of-the-art and development / Barbara Baerns, Anja Kutscher-Klink -- Towards a typology of MA and PhD theses projects in public relations / Benno Signitzer -- Public relations or simply product publicity? An exploration of the role of public relations in the UK retail sector / Danny Moss, Gary Warnaby, Louise Thame -- Business and organizational consequences of the moral role of the public relations practitioner / Jon White -- A comparative analysis of public relations in Austria and the United Kingdom / Toby MacManus -- Towards a metaphorical theory of public relations / Henrik Rebel -- Legitimacy and strategy of different companies : a perspective of external and internal public relations / Inger Jensen -- Communication : magical mystery or scientific concept? Professional views of public relations practitioners in the Netherlands / Betteke van Ruler -- Towards fourth wave public relations : a case study / Dejan Verčič.

Editors: Danny Moss, Toby MacManus and Dejan Vercic.

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