How to promote, publicize, and advertise your growing business : getting the word out without spending a fortune /
By: Baker, Kim
.
Contributor(s): Baker, Sunny.
Publisher: New York : Wiley, c1992Description: xiii, 318 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0471551945; 9780471551942:; 0471551937 (pbk.).Subject(s): Advertising | Marketing | Public relations | Marketing | Publicity | United StatesDDC classification: 659.1 Summary: Aims to provide the small business manager with advice on communicating with the public, whether by promotion, advertising, public relations, brochures, catalogues, direct mail or other forms of marketing. The text also gives money-saving tips and demonstrates the basics of brochure design.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 659.1 (Browse shelf(Opens below)) | 1 | Available | 0034727 |
Includes bibliographical references (p. [311]) and index.
Aims to provide the small business manager with advice on communicating with the public, whether by promotion, advertising, public relations, brochures, catalogues, direct mail or other forms of marketing. The text also gives money-saving tips and demonstrates the basics of brochure design.
Getting the word out without spending a fortune.