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The Marketing of tourism products : concepts, issues, and cases /

Contributor(s): Seaton, A. V | Bennett, M. M. (Marion M.).
Publisher: London ; Boston, Mass. : International Thomson Business Press, 1996Edition: 1st ed.Description: xx, 540 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0412573202 (pbk.); 9780412573200:.Subject(s): Tourism -- Marketing | Tourist trade -- MarketingDDC classification: 338.4791 Summary: Marketing Tourism Products explains the role of marketing within tourism management and the related areas of leisure and hospitality management.
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Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Withdrawn 338.4791 (Browse shelf(Opens below)) 1 Available 0041704
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.4791 (Browse shelf(Opens below)) 1 Available 0036529
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.4791 (Browse shelf(Opens below)) 2 Available 0036530
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.4791 (Browse shelf(Opens below)) 4 Available 0039810
Total holds: 0

Includes bibliographical references and index.

Marketing Tourism Products explains the role of marketing within tourism management and the related areas of leisure and hospitality management.

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