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Global marketing strategy /
By: Chee, Harold
.
Contributor(s): Harris, Rodney.
Publisher: London : Financial Times Pitman Publishing, 1998Description: xxiii, 711 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273623486; 9780273623489:.Subject(s): Export marketing | Marketing -- Management | Marketing | Export marketing -- Problems, exercises, etc | Marketing -- Management -- Problems, exercises, etcDDC classification: 658.848 Summary: Designed for courses in international and global marketing at undergraduate and postgraduate diploma level, this text offers an overview of the theory and implementation of global marketing strategies.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.848 (Browse shelf(Opens below)) | 1 | Available | 0045260 |
Total holds: 0
Includes bibliographical references and index.
Designed for courses in international and global marketing at undergraduate and postgraduate diploma level, this text offers an overview of the theory and implementation of global marketing strategies.