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Market research in travel and tourism /
By: Brunt, Paul
.
Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997Description: xvi, 196 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0750630825; 9780750630825:.Subject(s): Tourism | Tourist trade -- Research | Marketing research | Market surveys | Travel -- Research | Tourism -- ResearchDDC classification: 338.4791 Summary: Aimed at undergraduate and final year HND students faced with research modules to complete, this book offers advice and guidelines on collecting and analysing data relating to the travel and tourism industry.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 0036057 |
Total holds: 0
Includes bibliographical references (p. [191]-194) and index.
Aimed at undergraduate and final year HND students faced with research modules to complete, this book offers advice and guidelines on collecting and analysing data relating to the travel and tourism industry.