Handbook of services marketing & management /
Contributor(s): Swartz, Teresa A
| Iacobucci, Dawn.
Publisher: Thousand Oaks : Sage Publications, 2000Description: ix, 521 p. : ill. ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0761916113 (acidfree paper); 9780761916116; 0761916121.Subject(s): Service industries -- Marketing | Service industries -- Management | Customer services -- Marketing | Customer services -- ManagementDDC classification: 658 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658 (Browse shelf(Opens below)) | 1 | Available | 0041767 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658 (Browse shelf(Opens below)) | 2 | Available | 0042596 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658 (Browse shelf(Opens below)) | 3 | Available | 0042991 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658 (Browse shelf(Opens below)) | 4 | Available | 0042992 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658 (Browse shelf(Opens below)) | 7 | Available | 0044681 | ||
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ATU Sligo Yeats Library Main Lending Collection | 8 | Available | 0044682 | |||
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ATU Sligo Yeats Library Main Lending Collection | 658 SWA (Browse shelf(Opens below)) | 9 | Available | M017380 |
Includes bibliographical references and indexes.
I. Services: the setting. pt. 1. Environment/performance -- pt. 2. Technology/participation. II. Services: demand management -- III. Services: excellence and profitability -- IV. Service recovery -- V. Service relationships -- VI. Services: the firm.
This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world's leading experts on services marketing and management.