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What makes winning brands different? : the hidden method behind the world's most successful brands /

By: Buchholz, Andreas.
Contributor(s): Wördemann, Wolfram.
Publisher: Chichester ; New York : Wiley, c2000Description: xvi, 222 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0471720259; 9780471720256:.Uniform titles: Wachstumscode für Siegermarken. English Subject(s): Brand name productsDDC classification: 658.827
Contents:
Acknowledgments -- Something new -- Overview -- 1. The road to a new method -- 2. Portal 1: Benefits & promises -- 3. Portal 2: Norms & values -- 4. Portal 3: Perceptions & programs -- 5. Portal 4: Identity & self-expression -- 6. Portal 5: Emotions & love -- 7. Working with growth codes -- 8. Taking growth codes into the internet age -- Bibliiography -- Index.
Summary: By analysing over 1000 winning brands in the food, non-food, consumer goods, investment goods and service industries, the authors have developed 27 growth codes which form a blueprint for brand growth.
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Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.827 BUC (Browse shelf(Opens below)) 1 Available 0044565
Total holds: 0

Translation of: Der Wachstumscode für Siegermarken.

Includes bibliographical references (p. [199]-214) and index.

Acknowledgments -- Something new -- Overview -- 1. The road to a new method -- 2. Portal 1: Benefits & promises -- 3. Portal 2: Norms & values -- 4. Portal 3: Perceptions & programs -- 5. Portal 4: Identity & self-expression -- 6. Portal 5: Emotions & love -- 7. Working with growth codes -- 8. Taking growth codes into the internet age -- Bibliiography -- Index.

By analysing over 1000 winning brands in the food, non-food, consumer goods, investment goods and service industries, the authors have developed 27 growth codes which form a blueprint for brand growth.

Translation of: Der Wachstumscode für Siegermarken.

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