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Essentials of marketing research /
By: Proctor, Tony
.
Publisher: London ; Washington, D.C.: Pitman Pub., 1997Description: viii, 360 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273625314 (pbk); 9780273625315:.Subject(s): Marketing research | Marketing research -- Case studiesDDC classification: 658.83 Summary: Essentials of Marketing Research provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.83 PRO (Browse shelf(Opens below)) | 1 | Available | M015670 |
Total holds: 0
Includes bibliographical references and index.
Essentials of Marketing Research provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology.