Business research methods : strategies, techniques and sources /
Contributor(s): Brannick, Teresa
| Roche, William K
| University College, Dublin. Graduate School of Business
.
Series: Irish studies in management.Publisher: Dublin : Oak Tree Press in association with Graduate School of Business, University College Dublin, c1997Description: xx, 296 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1860760007 (pbk.).; 9781860760006.Subject(s): Business -- Research -- Methodology | Management -- Research -- MethodologyDDC classification: 658.0072 Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.0072 BRA (Browse shelf(Opens below)) | 1 | Available | 0048654 |
Includes bibliographical references.
Introduction -- An overview of the research process / Teresa Brannick -- Conducting survey research : a practical guide / Miriam Murphy -- The sampling process / James Williams -- Selecting case studies in business research / William K. Roche -- Doing action science in your own organisation / David Coghlan and Joe McDonagh -- Writing skills for authors of business research papers and reports / Mary Condren -- Sources of secondary data / John Fay -- Marketing information sources / Seán de Búrca -- Irish financial data sources / Simon Stevenson and Paul Ryan -- Documentary and statistical data sources for research in industrial relations and human resource management / William K. Roche -- Business research using the internet : a practical path to information gathering / Alan J. Whelan and Damian Thomas.
A guide to the main methods of conducting business research in Ireland, with contributions from Irish academics. The book's approach stresses methodological thinking as a pre-requisite for understanding the whole nature of the research process.