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Marketing : principles and practice /
By: Adcock, Dennis
.
Contributor(s): Halborg, Al | Ross, Caroline | Financial Times Ltd.
Publisher: Harlow : Financial Times/Prentice Hall, 2001Edition: 4th ed.Description: xiii, 534 p. : ill. (some col.), plates ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 027364677X; 9780273646778:.Subject(s): Marketing -- Management | MarketingDDC classification: 658.8 Summary: Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 ADC (Browse shelf(Opens below)) | 1 | Available | M016994 |
Total holds: 0
Includes bibliographical references and index.
Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing.