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Brand managers' perceptions of their market environment and implications for strategic branding issues and strategies : empirical evidence from UK brand managers /
By: Öktemgil, Mehmet
.
Contributor(s): Birmingham Business School. Turkey-EU Business Research Group.
Series: Working paper series / Turkey-EU Business Research Group ; 2003-19.Publisher: Birmingham : University of Birmingham, Birmingham Business School, 2003Description: 44 p. ; 30 cm.ISBN: 0704424444.Subject(s): Brand name products -- Great Britain -- Marketing | Sales executives -- Great BritainDDC classification: 658.827| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Withdrawn | 658.827 OKT (Browse shelf(Opens below)) | 1 | Available | 0052205 |
Total holds: 0
Includes bibliographical references.