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Business-to-business marketing : relationships, systems and communications /
By: Fill, Chris
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Contributor(s): Fill, Karen.
Publisher: Harlow : Financial Times Prentice Hall, 2005Description: 400 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273682792 (pbk.); 9780273682790:.Subject(s): Communication in marketing | Industrial marketing | Marketing channels | Sales promotionDDC classification: 658.804 Summary: Using theoretical frameworks and examples, this text encourages students to adopt an analytical and reflexive approach to business-to-business marketing.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.804 FIL (Browse shelf(Opens below)) | 1 | Available | M026902 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.804 FIL (Browse shelf(Opens below)) | 1 | Available | 0053366 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.804 FIL (Browse shelf(Opens below)) | 2 | Available | 0053367 |
Total holds: 0
Includes bibliographical references and index.
Using theoretical frameworks and examples, this text encourages students to adopt an analytical and reflexive approach to business-to-business marketing.