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Essentials of marketing research /
By: Kumar, V
.
Contributor(s): Aaker, David A | Day, George S.
Publisher: New York : Wiley, 1999Description: xvi, 623 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0471170682 (alk. paper); 9780471170686 :.Subject(s): Marketing researchDDC classification: 658.83 Summary: Readers of this book are presented with an overview of the major steps in the marketing research process. The book starts by detailing the importance of marketing research and the role it plays in the organisation and how it helps with managerial decision making.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.83 KUM (Browse shelf(Opens below)) | 1 | Available | M022796 |
Total holds: 0
Includes bibliographical references and index.
Readers of this book are presented with an overview of the major steps in the marketing research process. The book starts by detailing the importance of marketing research and the role it plays in the organisation and how it helps with managerial decision making.