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Marketing strategies : a 21st century approach /
By: Ranchhod, Ashok
.
Contributor(s): Gauzente, Claire | Tinson, Julie.
Publisher: Harlow : Financial Times Prentice Hall, 2003Description: xiv, 356 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273651927; 9780273651925:.Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.802 Summary: Written for upper level courses in BA Marketing modules as well as MBA and BA Business Studies, this text develops a fresh approach to marketing by taking an integrated approach to strategic development, incorporating current thinking in 2003 and the impact of technology in a holistic manner.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.802 RAN (Browse shelf(Opens below)) | 1 | Available | M022797 |
Total holds: 0
Written for upper level courses in BA Marketing modules as well as MBA and BA Business Studies, this text develops a fresh approach to marketing by taking an integrated approach to strategic development, incorporating current thinking in 2003 and the impact of technology in a holistic manner.