Selling sin : the marketing of socially unacceptable products /
By: Davidson, D. Kirk
.
Publisher: Westport, Conn. : Praeger, c2003Edition: 2nd ed.Description: xi, 246 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1567206123 (alk. paper); 9781567206128; 9781567206128 (alk. paper); 156720645X (pbk. : alk. paper); 9781567206456 (pbk. : alk. paper).Subject(s): Business ethics | Marketing -- Social aspects | Marketing -- Moral and ethical aspects | Cigarettes -- Marketing | Alcoholic beverages -- Marketing | Gambling -- Marketing | Firearms -- Marketing | Pornography -- MarketingDDC classification: 658.8 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 DAV (Browse shelf(Opens below)) | 1 | Available | 0066842 |
Includes bibliographical references and index.
Tobacco : past and present -- The alcoholic beverage industries -- Handguns, rifles, and shotguns : the firearms industry -- Gambling in America -- The business of pornography -- Target marketing : challenges and consequences -- Product line management in socially unacceptable industries -- Promotion strategies : media and messages -- Promotion strategies : symbols and other promotional tools -- The Internet -- Problems in pricing and distribution -- Public affairs strategies -- Summing up.