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Marketing management and information technology /
By: Fletcher, Keith
.
Publisher: New York : Prentice-Hall, 1995Edition: 2nd ed.Description: xviii, 404 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0131844822; 9780131844827:.Subject(s): Marketing -- Management -- Data processing | Information technologyDDC classification: 658.802 Summary: This work explains marketing concepts and techniques and examines the current and potential impact of IT on marketing management. This edition reflects technological changes and covers database marketing. Case histories highlight the benefits and pitfalls of the use of IT in marketing.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.802 FLE (Browse shelf(Opens below)) | 2 | Available | M025862 |
Total holds: 0
Includes bibliographical references and index.
This work explains marketing concepts and techniques and examines the current and potential impact of IT on marketing management. This edition reflects technological changes and covers database marketing. Case histories highlight the benefits and pitfalls of the use of IT in marketing.